Hands-On Data Science for Marketing
Optimize your marketing strategies through analytics andmachine learningKey FeaturesUnderstand how data science drives successful marketingcampaignsUse machine learning for better customer engagement, retention,and product recommendationsExtract insights from your data to optimize marketingstrategies and increase profitabilityBook DescriptionRegardless of company size, the adoption of data science andmachine learning for marketing has been rising in the industry.With this book, you will learn to implement data science techniquesto understand the drivers behind the successes and failures ofmarketing campaigns. This book is a comprehensive guide to help youunderstand and predict customer behaviors and create moreeffectively targeted and personalized marketing strategies.This is a practical guide to performing simple-to-advancedtasks, to extract hidden insights from the data and use them tomake smart business decisions. You will understand what drivessales and increases customer engagements for your products. Youwill learn to implement machine learning to forecast whichcustomers are more likely to engage with the products and have highlifetime value. This book will also show you how to use machinelearning techniques to understand different customer segments andrecommend the right products for each customer. Apart from learningto gain insights into consumer behavior using exploratory analysis,you will also learn the concept of A/B testing and implement itusing Python and R.By the end of this book, you will be experienced enough withvarious data science and machine learning techniques to run andmanage successful marketing campaigns for your business.What you will learnLearn how to compute and visualize marketing KPIs in Python andRMaster what drives successful marketing campaigns with datascienceUse machine learning to predict customer engagement andlifetime valueMake product recommendations that customers are most likely tobuyLearn how to use A/B testing for better marketing decisionmakingImplement machine learning to understand different customersegmentsWho this book is forIf you are a marketing professional, data scientist, engineer,or a student keen to learn how to apply data science to marketing,this book is what you need! It will be beneficial to have somebasic knowledge of either Python or R to work through the examples.This book will also be beneficial for beginners as it coversbasic-to-advanced data science concepts and applications inmarketing with real-life examples.