Hype Yourself: A No-Nonsense PR Toolkit for Small Businesses
"In an industry rife with jargon and snake oil, Lucy demystifiesthe dark arts of PR and cuts to the chase showing founderseverywhere how to get the word out faster, more authentically andwithout a massive price tag. An essential read for anyone who wantsto build a strong profile for their business or themselves." - JeffTaylor, Editor in Chief, Courier MediaHype Yourself is an invaluable toolkit for getting you and yourbusiness featured in the media: newspapers, magazines, radio andTV. Crammed full of insider advice, from the building blocks ofyour PR strategy to the execution of creative campaigns, itincludes expert tips from journalists and industry specialists andis supported by a stack of online resources.Lucy Werner has over fifteen years of publicity experience,including running her own specialist consultancy focused onstartups and entrepreneurs. In this book she shares the secrets,strategies, trouble-shooting and techniques that she uses with herclients and for her own self-promotion.