2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

October 31, 2020
2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

As seen on Bloomberg's "What'd You Miss?""Bold, provocative...illuminates why we’re having fewer babies,the middle class is stagnating, unemployment is shifting, and newpowers are rising.”―ADAM GRANTThe world is changing drastically before our eyes―will you beprepared for what comes next? A groundbreaking analysis from one ofthe world's foremost experts on global trends, including analysison how COVID-19 will amplify and accelerate each of thesechanges.Once upon a time, the world was neatly divided into prosperousand backward economies. Babies were plentiful, workers outnumberedretirees, and people aspiring towards the middle class yearned toown homes and cars. Companies didn't need to see any further thanEurope and the United States to do well. Printed money was legaltender for all debts, public and private. We grew up learning howto "play the game," and we expected the rules to remain the same aswe took our first job, started a family, saw our children grow up,and went into retirement with our finances secure.That world―and those rules―are over.By 2030, a new reality will take hold, and before you knowit:There will be more grandparents than grandchildrenThe middle-class in Asia and Sub-Saharan Africa will outnumberthe US and Europe combinedThe global economy will be driven by the non-Western consumerfor the first time in modern historyThere will be more global wealth owned by women than menThere will be more robots than workersThere will be more computers than human brainsThere will be more currencies than countriesAll these trends, currently underway, will converge in the year2030 and change everything you know about culture, the economy, andthe world.According to Mauro F. Guillen, the only way to truly understandthe global transformations underway―and their impacts―is to thinklaterally. That is, using “peripheral vision,” or approachingproblems creatively and from unorthodox points of view. Rather thanfocusing on a single trend―climate-change or the rise of illiberalregimes, for example―Guillen encourages us to consider the dynamicinter-play between a range of forces that will converge on a singletipping point―2030―that will be, for better or worse, the point ofno return.2030 is both a remarkable guide to the coming changes and anexercise in the power of “lateral thinking,” therebyrevolutionizing the way you think about cataclysmic change and itsconsequences.