The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data (Innovation and Technology Horizons)
This book is about the rise of data as a driver of innovationand economic growth. It charts the evolution of business data as avaluable resource and explores some of the key business, economicand social issues surrounding the data-driven revolution we arecurrently going through.Readers will gain an understanding of the historicalunderpinnings of the data business and why the collection and useof data has been driven by commercial needs. Readers will also gaininsights into the rise of the modern data-driven technology giants,their business models and the reasons for their success. Alongsidethis, some of the key social issues including privacy areconsidered and the challenges these pose to policymakers andregulators. Finally, the impact of pervasive computing and theInternet of Things (IoT) is explored in the context of the newsources of data that are being generated.This book is useful for students and practitioners wanting tobetter understand the origins and drivers of the currenttechnological revolution and the key role that data plays ininnovation and business success.