Startup Myths and Models: What You Won't Learn in Business School

October 31, 2020
Startup Myths and Models: What You Won't Learn in Business School

Budding entrepreneurs face a challenging road. The path is notmade any easier by all the clichés they hear about how to make astartup succeed―from platitudes and conventional wisdom todownright contradictions.This witty and wise guide to the dilemmas of entrepreneurshipdebunks widespread misconceptions about how the world of startupsworks and offers hard-earned advice for every step of the journey.Instead of startup myths―legends spun from a fantasy version ofSilicon Valley―Rizwan Virk provides startup models―frameworks thathelp make thoughtful decisions about starting, growing, managing,and selling a business. Rather than dispensing simplistic rules, hementors readers in the development of a mental toolkit forapproaching challenges based on how startup markets evolve in reallife.In snappy prose with savvy pop-culture and real-world examples,Virk recasts entrepreneurship as a grand adventure. He points outthe pitfalls that appear along the way and offers insights into howto avoid them, sharing the secrets of founding a startup, raisingmoney, hiring and firing, when to enter a market and when to exit,and how to value a company.Virk combines lessons learned the hard way during histwenty-five years of founding, investing in, and advising startupswith reflections from well-known venture capitalists and experts.His candid advice makes Startup Myths and Models an ideal guide forthose readers just embarking on the startup life and those lookingfor their next adventure.