Coming Back From COVID: The Definitive Guide for Small Business Owners to Rapidly Recover From the Coronavirus
Adversity does not build character, it reveals it - James LaneAllenThe coronavirus was the crisis that none of us asked for. Itthrew many small businesses directly under the bus and rattled thefoundations of prior pathways to success. At best, it was a seismiccalamity the likes of which we’d never experienced before. Atworst, it was an existential catastrophe that questioned thecontinued viability of many small businesses.Yet it is often inthese moments of crisis that ascendancy takes seed. In crises likethese, opportunity sprouts. In challenging times, cream rises tothe top. Such outcomes are not accidental and don’t just happen bychance—they are the purposeful products of discipline, diligenceand ingenuity.As Winston Churchill famously said… Never let a goodcrisis go to waste.This crisis represents an opportunity to step-upyour game. It represents a chance to address all the imperfectionsin your business that you’ve continually avoided up till now.Now isthe time to revisit old assumptions and see if there’s a better wayof doing things. This unique moment represents an excuse toconsider previously non-existent opportunities that align with newoperating realities.Many things are outside your control, but manythings still remain within your control too.In this book, weexplore hundreds of immediately-implementable strategies to reviveyour business in the wake of COVID-19, covering topics thatspan…MARKETING AND SALES• Understand Your New Customers With BuyerPersonas• Target Customers With Inbound Marketing Tactics• ExpediteResults With Pay Per Click Advertising• Reacquaint Yourself WithYour Sales Pipeline• Develop Repeatable Results With SalesPlaybooksPRODUCT• Optimize Your Product Mix• Maximize Profits Witha Product Pricing Strategy• Re-Build Your Brand• Improve YourOffering With Better Customer Feedback• Cost-EffectivelyDifferentiate Yourself on QualityGROWTH• Go Deeper and Broader inNew and Current Markets• Win New Customers Through Referrals•Increase Share of Wallet Through Cross-Selling and Upselling•Optimize Your Website to Win, Grow and Retain Customers• GrowthThrough Partnerships and Strategic AlliancesOPERATIONS• Update YourBusiness Plan to Reflect New Realities• Improve Your Processes toAchieve Efficiency Gains• Revise Your Organizational Structure forSmooth Operations• Make Meetings Matter• Improve InternalCommunications to Recognize New RealitiesTEAM• Improve ResultsThrough Better Performance Management• Drive Employee EngagementWith Reward and Recognition• Become a Business Your Team EnjoysWorking For• Maximize Productivity With Flexible Work Arrangements•Motivate Through Non-Financial Incentives and BenefitsACCOUNTINGAND FINANCE• Prepare for the Future With Budgeting and ForecastingTools• Stay on Track With Key Performance Indicators• BuildSustainability by Managing Your Cash Flow• Understand Debt FinanceOptions to Carry You Through• Government Assistance Measures toHelp You OutNow is the time to recalibrate focus from crisismanagement to business re-building.The business owners most likelyto succeed will be those that are looking towards the horizon andpreparing for this voyage.Whilst COVID-19 was the crisis thatnobody asked for, it stands to become the trigger for your futuregrowth, profitability and prosperity.If you’re a small businessowner searching for answers, the task of re‑building can appeardaunting and disheartening.Don’t let the enormity of the challengesuppress your potential.With a modicum of patience and a wealth ofgood guidance; you and your business can return to better days ofsustainable growth, profitability and prosperity.Adversity issimply opportunity, in disguise.