Hook Point: How to Stand Out in a 3-Second World
Hook Point: How to Stand Out in a 3-Second World, by out of thebox thinker Brendan Kane, breaks down the most effective strategiesto generate new opportunities, innovate and scale your business,and create a compelling brand—both online and off—so you can thrivein the new micro-attention world in which we live.A lot of people know who they are, what they do, and a few evenknow why they do it—but even when brands or individuals haveclarity in these areas, they often struggle to grab a potentialaudience’s attention for long enough to get them to learn abouttheir attributes. Others have amazing products or services thatfail to achieve great success because they don't know how to talkabout what they do effectively. This is because digital and socialmedia have reshaped our world into one of micro-attention.There are over sixty billion messages shared on digitalplatforms each day, and the average person is exposed to betweenfour thousand to ten thousand ads a day. This bombardment ofstimuli has changed the way we communicate and market content bothonline and off. In fact, research shows that you have less thanthree seconds to capture a person’s attention. With such a shortwindow of time, we need to hook audiences quickly, efficiently, andconsistently if we want to successfully fuel brand awareness andgrowth.Luckily, Brendan Kane, an out of the box thinker and strategistwho’s built platforms for celebrities like Taylor Swift andRhianna, and worked with Fortune 500 companies like Paramount,Viacom, and MTV has mastered the art of standing out. In HookPoint: How to Stand Out in a 3-Second World he reveals the power ofhook points—a communication tool that helps marketers package theirmessages in a succinct, attention-grabbing way that leads to betteropportunities both online and off. Whether you’re promoting abrand, product, or service this book is the essential guide formaking it in our three-second world.