Digital Marketing for Dummies(2nd Edition)

Get digital with your brand today!Digital Marketing for Dummies has the tools you need to stepinto the digital world and bring your marketing process up to date.In this book, you’ll discover how digital tools can expand yourbrand’s reach and help you acquire new customers. Digital marketingis all about increasing audience engagement, and the provenstrategy and tactics in this guide can get your audience up andmoving!You’ll learn how to identify the digital markets and media thatwork best for your business―no wasting your time or money! Discoverhow much internet traffic is really worth to you and manage youronline leads to convert web visitors into paying clients. Fromanonymous digital prospect to loyal customer―this book will takeyou through the whole process!Learn targeted digital strategies for increasing brandawarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tacticsDigital marketing is the wave of the business future, and you canget digital with the updated tips and techniques inside thisbook!