Sweden: The Essential Guide to Customs & Culture (Culture Smart!)
Sweden is a strikingly beautiful country with virtually nopoverty and a profound reverence for a clean, tidy, and orderlynatural environment. With a strong commitment to maintaining a safeand secure “home of the people,” the Swedes are justifiably proudof creating what they consider to be a near-perfect society, withbasic health, education, and social welfare benefits for all.Sweden’s extremes in geography, climate, and history have givenrise to a national personality that reveres homogeneity, honesty,self-sufficiency, and earnest, self-effacing sincerity, and avoidsconspicuousness and confrontation. The end result is a person whois modest, reserved, and romantically nationalistic. Underneaththose layers, you will find a dry sense of humour, a ferventadoration of nature, and a great love of home and family.While the younger generation has readily embraced new ideas andchange, it is certainly true to say that all Swedes retain a deeprespect for their own cultural legacy. As such a good backgroundknowledge of the beliefs and values that make up the Swedish way oflife will prove invaluable for anyone visiting the country andhoping to do more than just scratch the surface.Culture Smart! Sweden offers valuable insight into the socialand business lives of the Swedes today. Along with tips oncommunication and how to approach particular situations, concisechapters on key historical events, and the customs and attitudesthat inform the Swedish way of life will afford the visitor withthe confidence and sensitivity to make the most of his/herexperiences in this beautiful country.