Iran: The Essential Guide to Customs & Culture (Culture Smart!)

October 31, 2020
Iran: The Essential Guide to Customs & Culture (Culture Smart!)

Iran—the very name shimmers with mystique and allure, but also asense of inaccessibility and isolation. Iran, however, is nowopening up to visitors and business as never before in recentyears, making visiting this country with its thousands of years ofheritage and traditions not just tempting but also realistic.Beyond the clichés and the stereotypes, what is the real Iranlike at the start of the twenty-first century? For sure, thecountry still offers romance and the exotic. However, Iran is alsoa modern society that is experiencing great change. It is stillfeeling the effects of the Islamic Revolution of 1979—a truerevolution in the sense that it completely changed the country’spolitical orientation within days.Today strict Islamic rules coexist with an increasingly dynamicsociety being driven by an overwhelmingly young population. And allthe while, pre-Islamic Zoroastrian past is still a part of everydaylife. The 2015 deal ending the years-long and explosive standoffover the Iranian nuclear program and associated economic sanctionsraises the prospect of a new chapter in Iran’s relations with theWest and the wider world.This book aims to show what life in Iran is really like throughthe values and attitudes of its people, their customs andtraditions. In understanding the historical forces that have shapedmodern Iran, and having gained a familiarity with social andbusiness etiquette, each visitor will be well placed to make senseof what can be a very complex experience. And, most importantly,avoid any cultural faux-pas along the way!Khosh amadi!— Welcome!