Armenia: The Essential Guide to Customs & Culture (Culture Smart!)

October 31, 2020
Armenia: The Essential Guide to Customs & Culture (Culture Smart!)

Today’s Armenia, like that of the past, is a place of challengeand triumph. Still emerging from economic hardship, it facesunemployment, environmental concerns, political unrest andwidespread emigration. However, this tiny nation in the CaucasusMountains looms very large in the hearts of Armenians, both thethree million living within the country and the eight million whoare part of the world’s Armenian Diaspora.For the Armenian people, who have existed for five thousandyears, sometimes without a country to call their own, the modernborders are simply artificial lines drawn by larger foreign powersin the early twentieth century. Geography is much less importantthan what it means to be Armenian—to have created a proud culture,to have passed it down to one’s children, and, most importantly, tohave survived in tragic circumstances against almost unbelievableodds.As such, for the traveller to Armenia, some knowledge about thehistory and culture of the country is essential to appreciating itspeople. Culture Smart! Armenia provides a concise historical surveyfrom ancient to modern times and addresses the way in whichthousands of years of struggle have created a cultural memory thatcontinues to define the Armenian people today.Sections on Armenian cultural and social life, buildingfriendships, avoiding cultural faux pas and business etiquette meanthis guide is essential reading for those who seek to do more thanjust scratch the surface and approach the beating heart of thecountry; it's people.