UX for Lean Startups: Faster, Smarter User Experience Research and Design (The Lean Series)

October 31, 2020
UX for Lean Startups: Faster, Smarter User Experience Research and Design (The Lean Series)

Great user experiences (UX) are essential for products today,but designing one can be a lengthy and expensive process. With thispractical, hands-on book, you'll learn how to do it faster andsmarter using Lean UX techniques. UX expert Laura Klein shows youwhat it takes to gather valuable input from customers, buildsomething they'll truly love, and reduce the time it takes to getyour product to market.No prior experience in UX or design is necessary to get started.If you're an entrepreneur or an innovator, this book puts you rightto work with proven tips and tools for researching, identifying,and designing an intuitive, easy-to-use product.Determine whether people will buy your product before you builditListen to your customers throughout the product'slifecycleUnderstand why you should design a test before you design aproductGet nine tools that are critical to designing your productDiscern the difference between necessary features andnice-to-havesLearn how a Minimum Viable Product affects your UXdecisionsUse A/B testing in conjunction with good UX practicesSpeed up your product development process without sacrificingquality