Emotionally Intelligent Design: Rethinking How We Create Products

October 31, 2020
Emotionally Intelligent Design: Rethinking How We Create Products

As technology becomes deeply integrated into every aspect of ourlives, we've begun to expect more emotionally intelligentinteractions. But smartphones don't know if we're having a bad day,and cars couldn't care less about compassion. Technology isdeveloping more IQ, but it still lacks EQ.In this book, Pamela Pavliscak—design researcher and advisor toFortune 500 companies—explores new research about emotion, newtechnology that engages emotion, and new emotional designpractices. Drawing on her own research and the latest thinking inpsychology, neuroscience, and behavioral economics, Pamela showsyou how design can help promote emotional well-being.You'll learn:How design has transformed emotion and how tech is transformingit againNew principles for merging emotional intelligence and designthinkingHow to use a relationship model for framing productinteractions and personalityMethods for blending well-being interventions with designpatternsHow emotional resonance can guide designers toward ethicalfuturesImplications of emotionally intelligent technology as it scalesfrom micro- to mega-emotional spheres