Escaping the Build Trap: How Effective Product Management Creates Real Value

To stay competitive in today's market, organizations need toadopt a culture of customer-centric practices that focus onoutcomes rather than outputs. Companies that live and die byoutputs often fall into the "build trap," cranking out features tomeet their schedule rather than the customer's needs.In this book, Melissa Perri explains how laying the foundationfor great product management can help companies solve real customerproblems while achieving business goals. By understanding how tocommunicate and collaborate within a company structure, you cancreate a product culture that benefits both the business and thecustomer. You'll learn product management principles that can beapplied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the valuethose features representHow to set up a product organization that scalesHow product strategy connects a company's vision and economicoutcomes back to the product activitiesHow to identify and pursue the right opportunities forproducing value through an iterative product frameworkHow to build a culture focused on successful outcomes overoutputs