Who Cares Wins: Reasons For Optimism in Our Changing World

November 1, 2020
Who Cares Wins: Reasons For Optimism in Our Changing World

A rousing call to action, this book will leave youfeeling hopeful that we can make a difference in the midst of anage of turmoil, destruction, and uncertainty.The climate crisis, mass extinctions, political polarization,extreme inequality--the world faces terrifying challenges thatthreaten to divide us, yet Lily Cole argues that it is up to us toactively choose optimism, collabo- rate, make changes, and definewhat is possible. Cole writes: "We are the ancestors of our future.The choices we make now and the actions we take today will defineand transform future generations." Having collaborated with expertsworking on solutions to humanity's biggest challenges, Coledistills a vision for a sustainable and peaceful future. Sheexplores divisive issues from fast fashion to fast food and fromrenewable energy to gender equality, and interviews some of today'sgreatest influencers: Sir Paul McCartney (musician and activist),Elon Musk (CEO of SpaceX), Gail Bradbrook (cofounder of ExtinctionRebellion), Farhana Yamin (climate change lawyer and activist),Emily Shuckburgh (climate scientist), Stella McCartney (sustainablefashion designer), Livia Firth (cofounder of Eco-Age), and LisaJackson (vice president of environment, policy and socialinitiatives at Apple, former Administrator of the EPA). The bookalso features a 32-page photo insert documenting Lily's experiencesaround the world, as well as the artists, activists, and others whohave inspired her, and her own--as yetunpublished--photography.