Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
Build your confidence, increase your value, and make alasting impact—a brand authenticity expert shares her most powerfulsecrets.Everyone in marketing is talking "authenticity." Which meansmaking a personal or professional brand should be simpler thanever, right? What could be easier than "being yourself?"Simple? Sure. But easy? Not so much.Why? Because authenticity is unfiltered, unapologetic, andhonest. Authenticity owns its imperfections and takesresponsibility for mistakes. It shows up on the good andbad days. In short, authenticity feels scary. No wonder we try tobrand ourselves as someone else we think will be more appealingthan our real selves.Jessica Zweig founded the SimplyBe. agency to revolutionize anauthenticity-first approach to branding. With Be: A No-Bullsh*tGuide to Increasing Your Self Worth and Net Worth by Simply BeingYourself, she shares her most powerful secrets for buildingauthenticity, service, and real connection into your winning brand."I'm opening up the freakin' vault to SimplyBe.'s best-in-class,trademarked methodologies, tools, and frameworks for clearing awayeverything that's keeping the real you from shiningthrough," she says, including:Branding Reinvented—Forget the hacks and tricks, it's time tolearn what personal branding is really about.Embracing Your Sh*t—All that stuff you think you need to hide?That's actually your most important resource!Your Vibe Attracts Your Tribe—Learn to magnetize the people whomost want to support you (and they're out there).Your Personal Brand Hologram®—SimplyBe.'s universal frameworkcan crystallize your utterly unique brand platform.The Supernova™—Create winning content with the secret sauce ofconsistency and clarity.The Pinnacle Content Framework™—Take the stress out of strategyand find the most direct, effective path toward your goals.Getting Social Media Right—Stop chasing trends and learn the 10sustainable, evergreen principles for online connection.Living Your Brand—Take your authentic personal brand where itmatters most: offline and into your relationships, your workplace,and the way you show up in the world. "We are living at aninflection point," says Jessica Zweig. "For any brand—business orpersonal—the game is no longer about eyeballs, but engagement. Nolonger about impressions, but impact. Content is no longer king,clarity is. Your best strategy? Service and generosity.Your best solution? Authenticity." Here is a powerful guide forconnecting with others, changing lives, and moving the worldforward as only you can.