Imagine It Forward: Courage, Creativity, and the Power of Change

April 8, 2021
Imagine It Forward: Courage, Creativity, and the Power of Change

From one of today’s foremost innovation leaders, aninspiring and practical guide to mastering change in the face ofuncertainty.The world will never be slower than it is right now, says BethComstock, the former Vice Chair and head of marketing andinnovation at GE. But confronting relentless change is hard.Companies get disrupted as challengers steal away customers;employees have to move ahead without knowing the answers. To thrivein today’s world, every one of us has to make change part of ourjob. In Imagine It Forward, Comstock,in a candid and deeply personal narrative, shareslessons from a thirty year career as the change-maker in chief,navigating the space between the established and the unproven. Asthe woman who initiated GE's digital and clean-energytransformations, and its FastWorks methodology, she challenged aglobal organization to not wait for perfection but to spot trends,take smart risks and test new ideas more often. She shows how eachone of us can—in fact, must—become a “changemaker.” “Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment tothe old, to ‘What We Know.’” Change is messy and fraught with tension, uncertainty andfailure. Being “change ready” calls for the courage to defyconvention, the resilience to overcome doubts, and the savvy toknow when to go around corporate gatekeepers to reinvent what ispossible.  Among the practical takeaways Comstock offers:  •    The powerof discovery—bringing the outside into yourorganization.  It’s about turning the world into aclassroom.  •   Find a spark—provocateurswho challenge established ways of thinking can be a powerfulcatalyst for change.  •   Giveyourself permission—every change maker mustlearn to give herself permission to push outside expectations andboundaries.  Confronting today’s accelerating change requires anextraordinary degree of problem-solving, collaboration, andforward-thinking leadership to unlock every person’spotential. Imagine It Forward masterfully pointsthe way.