Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

April 8, 2021
Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

Product management has become a critical connective role formodern organizations, from small technology startups to globalcorporate enterprises. And yet the day-to-day work of productmanagement remains largely misunderstood. In theory, productmanagement is about building products that people love. Thereal-world practice of product management is often about difficultconversations, practical compromises, and hard-won incrementalgains.In this book, author Matt LeMay focuses on the CORE connectiveskills— communication, organization, research, execution—that canbuild a successful product management practice across industries,organizations, teams, andtoolsets.For current and aspiring product managers, this book explores:?On-the-ground tactics for facilitating collaboration andcommunication? How to talk to users and work with executives? Theimportance of setting clear and actionable goals? Using roadmaps toconnect and align your team? A values-first approach toimplementing Agile practices? Common behavioral traps that turngood product managers bad