I'm Afraid Debbie From Marketing Has Left for the Day
ASIN B07S8VYSMJ ISBN 9788702092077Christine Clemmensen (Illustrator)With more than 50,000 copies sold in Denmark, this book has beenon the bestseller list since its publication in 2017.Barack Obama used a secret competitive advantage to win twoelections. Companies such as Google, Amazon and Novo Nordisk usethe same insight to stir up innovation, increase compliance,improve the work environment and sell more products. And successfulmanagement groups in the C20 index have started using it as theirpreferred strategy. But what kind of insight are we talking abouthere?The answer is – behavioural design. Because people in the realworld don’t actually behave like the people we build all our usualstrategies for. We are opposing human biology and psychology whenwe insist that good arguments, burning platforms, classic changemanagement, pamphlets, campaigns, and joint meetings are the way togo.Obama, Google and all the rest have instead opted to use anevidence-based approach to change behaviour, and when you’ve readI’m Afraid Debbie From Marketing Has Left for the Day, you canadopt this approach as well. In his book, Morten Münster hasconverted 40 years of research in human behaviour into an easilyaccessible method composed of four steps – a helping hand to allmanagers and employees who are thirsting for alternatives toconventional means.