No Rules Rules: Netflix and the Culture of Reinvention

November 28, 2020
No Rules Rules: Netflix and the Culture of Reinvention

ASIN B081Y3R657Literary Awards | Longlisted for the 2020Financial Times & McKinsey Business Book of the YearNetflix cofounder Reed Hastings reveals for the first time theunorthodox culture behind one of the world's most innovative,imaginative, and successful companiesThere has never before been a company like Netflix. It has lednothing short of a revolution in the entertainment industries,generating billions of dollars in annual revenue while capturingthe imaginations of hundreds of millions of people in over 190countries. But to reach these great heights, Netflix, whichlaunched in 1998 as an online DVD rental service, has had toreinvent itself over and over again. This type of unprecedentedflexibility would have been impossible without the counterintuitiveand radical management principles that cofounder Reed Hastingsestablished from the very beginning. Hastings rejected theconventional wisdom under which other companies operate and defiedtradition to instead build a culture focused on freedom andresponsibility, one that has allowed Netflix to adapt and innovateas the needs of its members and the world have simultaneouslytransformed.Hastings set new standards, valuing people over process,emphasizing innovation over efficiency, and giving employeescontext, not controls. At Netflix, there are no vacation or expensepolicies. At Netflix, adequate performance gets a generousseverance, and hard work is irrelevant. At Netflix, you don’t tryto please your boss, you give candid feedback instead. At Netflix,employees don’t need approval, and the company pays top of market.When Hastings and his team first devised these unorthodoxprinciples, the implications were unknown and untested. But in justa short period, their methods led to unparalleled speed andboldness, as Netflix quickly became one of the most loved brands inthe world.Here for the first time, Hastings and Erin Meyer, bestsellingauthor of The Culture Map and one of the world’s most influentialbusiness thinkers, dive deep into the controversial ideologies atthe heart of the Netflix psyche, which have generated results thatare the envy of the business world. Drawing on hundreds ofinterviews with current and past Netflix employees from around theglobe and never-before-told stories of trial and error fromHastings’s own career, No Rules Rules is the fascinatingand untold account of the philosophy behind one of the world’s mostinnovative, imaginative, and successful companies.