The People's Tycoon: Henry Ford and the American Century
How a Michigan farm boy became the richest man in America is aclassic, almost mythic tale, but never before has Henry Ford'soutsized genius been brought to life so vividly as it is in thisengaging and superbly researched biography.The real Henry Ford was a tangle of contradictions. Heset off the consumer revolution by producing a car affordable tothe masses, all the while lamenting the moral toll exacted byconsumerism. He believed in giving his workers a living wage,though he was entirely opposed to union labor. He had a warm andloving relationship with his wife, but sired a son with anotherwoman. A rabid anti-Semite, he nonetheless embraced AfricanAmerican workers in the era of Jim Crow.Uncovering the man behind the myth, situating his achievementsand their attendant controversies firmly within the context ofearly twentieth-century America, Watts has given us acomprehensive, illuminating, and fascinating biography of one ofAmerica's first mass-culture celebrities.From the Trade Paperback edition.