How You Decide - The Science of Human Decision Making
People have always been fascinated by how the mind works.Thousands of times each day, we are presented with choices thatrequire decisions: from what to wear each day to where to live.Over millennia philosophers, theologians, and mathematicians haveall weighed in on how we make decisions, and in recent centurieseconomists, psychologists, and sociologists have joined thisinvestigation. Some of these past theories are essentiallyaspirational, describing decision making as it should be, not as itoften is.This course provides a different view. In How You Decide: TheScience of Human Decision Making, Professor Ryan Hamilton,associate professor of marketing at Emory University's GoizuetaBusiness School, uses research revealed via the scientific methodto understand and explain human decision making. While hiseasygoing manner and anecdotes about surprising and bizarre choiceswill keep you enthralled, Professor Hamilton also shares whatdecision science has revealed through empirically tested theoriesthat make falsifiable predictions and lead to testable hypotheses.Based on the outcomes of his own published experiments and those ofhis colleagues, Dr. Hamilton presents information that allows youto better understand the choices you face every day, the tools youcan use to make the best decisions for your personal goals, and howto most effectively influence the decisions of others.Throughout this course, you'll examine complex and seeminglysimple decisions and see the factors that play into both. You'llunderstand the pitfalls of routines that have become such a part oflife that they obscure the decision making process and learn howthe memory of a song or joke heard years ago can have an effect ona decision being made today.Dr. Hamilton emphasizes the complex nature of human beings andthe many environmental, physical, and emotional aspects of lifethat can impact any specific decision at any given moment.