The Spanx Story: What's Underneath the Incredible success of Sara Blakely's Billion Dollar Empire
What can you learn from the most successful companies inthe world? The Spanx Story will help you understand and adopt thecompetitive strategies, workplace culture, and daily businesspractices that enabled entrepreneur Sara Blakely to dominate theshapewear industry and become a billionaire.Sara Blakely had a problem. She had a beautiful pair of whitedesigner pants hanging in her closet just calling out to her towear them, even though they accented her least favorite feature:cellulite. After searching high and low for a solution and comingup empty, an idea was born: Spanx.The Spanx Story chronicles Sara's journey from long nightsresearching patent and trademark law, to years of cold shouldersshe received from the titans of the pantyhose industry, to the coldcall that led to the shelves of Nieman Marcus. It was a long roadof incredible hard work and determination that led Spanx to becomethe iconic brand it is today.This book educates and inspires entrepreneurs and innovators tofind the problem for their solutions and persevere through all ofthe hard work that goes into building a billion-dollar company.Through Sara's story, you will learn:How to develop an idea and turn it into a business.How to start a company with very little capital by thinking outsideof the box and dedicating every spare moment to your goal.How to recognize when it's better to hire a CEO than to be theCEO.And, how to stay the course and continue to believe in your idea,despite naysayers and going against an industry resistant toinnovation.