Everyday Creative: A Dangerous Guide for Making Magic at Work

December 6, 2020
Everyday Creative: A Dangerous Guide for Making Magic at Work

Upend your personal status quo and reclaim your naturalcreativity in every single action you takeEveryone claims to value creativity, and businesses areclamouring for disruptive thinking and innovation. Yet we oftenfeel creatively stifled at work, because business processes seem toleave no room for real originality. In this climate, it takes aheroic effort to reclaim our status as independent thinkers, tobring meaning and joy to our work lives and to make lasting changesthat will bring value to everyone around us. In EverydayCreative, culture and creative leadership expert Mykel Dixonreveals what’s holding us back from our full creative potential andexplains how we can reclaim our original, vibrant selves.Is your ability to think differently hindered by an unconsciousview that creativity doesn’t belong in the boardroom? It’s anall-too-common mistake, but the truth is, creativity is fundamentalfor business growth and personal fulfilment. If you want to survivein the digital era, you need to pursue your own creativesensibilities and foster creativity in your team. This book showsthat original thinking can shake things up, becoming the source ofour competitive advantage and a key driver of sustainablesuccess.Recognise your own unconventional talent and creativepotentialTransform yourself into a more vibrant and resilient humanbeing ready to lead the world in the fourth industrialrevolutionCultivate dynamic team environments where people feel safe toexplore dangerous ideasInstigate a high-level cultural and strategic pivot toward morecreativity in your companyEveryday Creative is about creative leadership and thecourage to seek, nurture and liberate original thinking. Read thisbook to learn how to make the essential skill of creativityaccessible to all people, regardless of role, title ordepartment.