The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services

December 6, 2020
The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services

Bring your company into the digital era withoutcompromising your core businessIn The Digital Transformer's Dilemma: How to Energize YourCore Business While Building Disruptive Products and Services,the authors show companies how to go digital while also advancingtheir core business. The book emphasizes how to strike a difficultbalance between establishing a new (digital) business andre-vitalizing – and digitizing – the legacy business.The core of the book is focused on the actual implementation ofthe digital transformation across both businesses, providingconcrete tips, tricks, tools and action plans across six keydimensions:Crafting a flexible organizationUsing technology as a driverDesigning the necessary processesBuilding transformational leaders“Right-skilling” the workforce of the futureGalvanizing cultural changeThe Digital Transformer’s Dilemma is a veryvisual  book, filled with dozens of engaging illustrationsthat bring the contained concepts to life on the page.Based on 100+ interviews with senior executives at leadingcompanies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASFand Michelin) and smaller hidden champions, numerous illuminatingcase studies, and the authors’ own experience from working ininternational management consulting and years of academicexperience, the book highlights the fundamental principles requiredfor executives and businesspeople to transform legacy organizationsinto digitally empowered companies.