Honest to Greatness: How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

December 6, 2020
Honest to Greatness: How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

In today's hyper-transparent world, consumers haveenormous power to decide which brands are worth their time andmoney—so how do you make sure they choose yours?Unfortunately, most leaders and organizations stuck followingarchaic, detrimental business practices. Meanwhile, savvy consumersand employees across every generation are making their stanceperfectly clear: They are not interested in supportingorganizations that seem inauthentic, soulless, oruntrustworthy.In this environment, only the honest willsurvive.In Honest to Greatness, serial Inc. 5000 entrepreneur PeterKozodoy shows how today's greatest business leaders use honesty—notas a touchy-feely core value, but as a business strategy thatproduces game-changing, industry-dominating success.Through case studies and interviews with leaders at BridgewaterAssociates, Sprint, Quicken Loans, Domino's, The Ritz-Carlton, andmore, Kozodoy presents fresh business concepts that anyone in theworkplace can implement in order to:Reach, engage, and retain your best customersAttract and inspire the best talent in any industryCreate an unbeatable culture of innovation that dominates yourcompetitorsEarn your team's respect and loyaltyUnlock deep personal fulfillment by setting the "right"goalsFilled with powerful lessons for current and future leaders,this timely book demonstrates how to use honesty at both theorganizational and individual level to achieve true greatness inbusiness and in life.