Practical Tourism Research (2nd Edition) (CABI Tourism Texts)

October 30, 2020
Practical Tourism Research (2nd Edition) (CABI Tourism Texts)

PDF retail from EBLTraining in research methods is increasingly important forstudents of tourism, and this broad, accessible textbook outlinesthe concepts and tools essential to understanding, managing, andconducting research. Taking a practical approach throughout, thisnew edition provides advice on the use and cautions associated withsome of the more common research designs and tools used by tourismresearchers.Fully updated throughout, it:covers core techniques such as questionnaire design, sampleselection, and interviewingreviews analytical tools such as the development of scales andindices, assessment of advertising performance, benchmarking,market segmentation, case studies, and content and visualanalysis.uses recent, real-world examples and focus boxes throughout toassess new aspects of research such as blogs, narrative analysis,and Geographic Information Systems (GIS)retains the approachable, personal writing style of theprevious edition.Incorporating an increased use of handy, pedagogical features toaid learning, this new edition is an essential overview forundergraduate and postgraduate students of tourism research, aswell as a useful resource for researchers, consultants, andmanagers.