Heineken in Africa: A Multinational Unleashed
For Heineken, "rising Africa" is already a reality: the profitsit extracts there are almost 50 per cent above the global average,and beer costs more in some African countries than it does inEurope. Heineken claims its presence boosts economic development onthe continent. But is this true? Investigative journalist Oliviervan Beemen has spent years seeking the answer, and his conclusionis damning: Heineken has hardly benefited Africa at all. On thecontrary, there are some shocking skeletons in its African closet:tax avoidance, sexual abuse, links to genocide and other humanrights violations, high-level corruption, crushing competition fromindigenous brewers, and collaboration with dictators and pitilessanti-government rebels. Heineken in Africa caused apolitical and media furor on publication in The Netherlands, andwas debated in their Parliament. It is an unmissable exposé of thehavoc wreaked by a global giant seeking profit in the developingworld.