Strategy and the Business Landscape (4th Edition)

October 30, 2020
Strategy and the Business Landscape (4th Edition)

ASIN B07NVR8N2FKEY BENEFIT Strategy and the BusinessLandscape is based on contemporary research in the field ofstrategy and adopts a value-focused, firm-centered perspective thatpromotes an analytical approach to strategy.KEY TOPICS Origins of strategy, mapping thebusiness landscape, creating competitive advantage, anticipatingcompetitive dynamics, sustaining superior performance, and choosinga corporate scope.MARKET This text is designed to help managersand business professionals master a body of analytical tools anddevelop an integrative point of view when making strategicchoices.